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Keyword density is an important factor in search engine optimization (SEO). Keywords, as the name indicates, are the key factors in a web page, while searching. The webpage will be displayed in response to the search about the particular keyword. However, it won’t be an easy job for the search engines to list the results, as millions of web pages, with the respective keyword, are indexed in the internet database. The viewers will require the most comprehensive search, and hence, search engines have formulated certain criteria to rate the quality of the web pages. And, keyword density is one of the significant parameters of the search engine algorithms in listing the webpage in the search engine result pages.

Keyword density is the relative frequency for the appearance of the keywords to the total amount of words in the text. The web page will be oriented on the keyword and obviously, the keyword has to be repeated several times. The number of repetition of the keywords will be increased along with the increase in the word limit. Since the word limit of the web pages differ, it will be difficult to suggest an optimum number of repetitions for keywords. And, keyword density has thus formulated as an adequate parameter to represent the number of repetitions of the keyword corresponding to the word count of the whole text.

As for everything, optimum limit exists for keyword density also. It is certain that search engines as well as viewers are bothered about the quality of the content in the web pages. As a rule, it is reviewed that a lower amount of keyword density will reduce the focus of the webpage on the keyword, and increased number of keywords are feared to affect the readability of the subject. The keyword density will also account the phrase keywords.

Keyword density of a webpage becomes crucial, when the webpage developer tries to optimize it according to the preferences of the search engine. Everybody is in the urge to place their webpage in the top ranking and hence they have to adopt the search engine principles, to maintain their position. The optimum keyword density is important in SEO since the search engines will not entertain both the lower levels as well as higher levels of keyword density. The lower keyword density pages will lose their importance in the listing. But, overstuffing of the keyword is a serious offense for search engines and considers it as an act to deceive of them with keyword stuffing. Chances exists that search engines may run spam on higher key word density web pages and ultimately ban it.

Hence, an optimum keyword density is always advised as a part of SEO techniques. Even though the exact values of the search engine algorithms are not clear, 5-7% is approximated as the optimum limit of keyword density. For strict maintenance of the keyword density in the particular ratio, keyword density analyzers are available in the internet. Adopt any such tool, maintain the optimum keyword density and ensure a better position in the search engine results.